MELBOURNE, 21 January 2026 – In light of our partnership with Crown Posture Bedding – one of Australia’s fastest-growing and most respected bedding manufacturers – and our shared commitment to recovery, wellness, and long-term health outcomes, we’re excited to share a recent milestone.
Recently, we proudly handed over the Physio Pro Mattress prize to Michael Dudley from William Buck, VAFA’s premier sponsor. Michael won the prize at last year’s VAFA luncheon, and this moment is more than just a prize win – it highlights the important role quality sleep plays in recovery, rehabilitation, and everyday performance.
A Shared Focus on Recovery and Wellbeing
At Specialist Direct, we’re a leading provider of innovative healthcare technology solutions, with Mira at the centre of our recovery and case management ecosystem. Built around real-world industry challenges, Mira supports collaboration, engagement, and proactive recovery across workers’ compensation and recovery management.
Crown Posture Bedding brings over three decades of expertise to this mission. Established in 1990, Crown Posture is a family-owned Australian business that’s grown from humble beginnings into a national supplier to major bedding retailers. With manufacturing facilities in Melbourne, Brisbane, and Perth, and over 170 employees, Crown Posture blends traditional craftsmanship with cutting-edge bedding technology – without cutting corners on material quality.
The Role of Sleep in Effective Recovery
The Physio Pro Mattress, developed by Crown Posture and endorsed by the Australian Physiotherapy Association (APA), is designed to support:
· Optimal spinal alignment
· Pressure relief
· Consistent, restorative sleep
These elements are critical to both physical recovery and mental wellbeing, particularly during injury rehabilitation or periods of increased workplace stress. Quality sleep is often overlooked in recovery pathways, yet it plays a foundational role in healing, resilience, and long-term outcomes.
Whether supporting injury rehabilitation, workplace wellbeing initiatives, or everyday performance, evidence-based sleep solutions align closely with Mira’s philosophy of holistic, human-centred recovery management.
Strengthening Recovery Beyond the Clinic
This collaboration reflects Specialist Direct and Mira’s broader vision: supporting recovery beyond traditional clinical settings. Through Mira’s growing partner network, individuals and organisations gain access to trusted, evidence-based products and services that complement medical care and empower informed decision-making.
Congratulations again to Michael Dudley and the team at William Buck. We look forward to continuing our work with Crown Posture Bedding to help individuals and organisations better understand the connection between sleep, recovery, and long-term wellbeing.
Learn more about the Physio Pro Mattress: https://www.crownposture.com.au/physio-pro/
Media Contact
Crown Posture
Kerrie Lazaru
National Marketing Manager
kerriel@crownposture.com.au
www.crownposture.com.au
Specialist Direct
Fiorella Bonfiglioli
Marketing and Product Manager
fiorella@swisstecgroup.com
www.specialist.direct.com.au